Sales and BD
Map warm paths into target accounts, track buying signals, and enrich prospects.
Cold outreach gets ignored. A warm intro from someone the buyer already trusts gets a meeting. Icebreaker shows who on your team knows people at your target accounts.
You'll need: a connected agent and teammates with synced networks. Lists, monitors, intro paths, and enrichment need Starter or higher.
1. Map your target accounts
Ask your agent"Who in our team's network works at stripe.com, ramp.com, or brex.com? Focus on finance and engineering leaders."
Agents search companies by domain, so include the domain when you can.
2. Find the warmest path in
Ask your agent"Who on our team can intro me to the VP of Finance at Ramp?"
Then ask your teammate for the intro. See Warm intros.
3. Build an account list
Ask your agent"Save the decision makers you found at Stripe, Ramp, and Brex to a team list called Q1 Target Accounts."
4. Track buying signals
Add a monitor to the list with a filter like Job changes, promotions, and new hires. A new exec is often a new buyer.
5. Enrich prospects
Ask your agent"Enrich the top 5 people on Q1 Target Accounts with contact info."
See Enrichment.
More ideas
- Partnerships. Use the same flow to find warm paths to partner companies.
- Champions who moved. Monitor a list of past customers' champions with
Job changesto spot them at new companies. - Do it in Slack. Ask
@Icebreakerin a deal channel. See Slack App.
Updated about 9 hours ago